Cookie Policy
At TheComparisonExpert.com we use cookies to remember you when you come back to our site. By doing so we can measure how effective our marketing campaigns are, helping us to improve user experiences on our website. In order to use our website to its fullest potential, your browser will need to support cookies. If cookies aren’t enabled on your computer or device, it could limit your experience on our site and in some cases you may not be able to access some of our services at all.
What are cookies?
A “cookie” is a small piece of information sent by a web server to store on a web browser so it can later be read back from that browser. They are simple, very small text files stored on your computer when you browse certain web pages, useful for having the browser remember some specific information, usually helping to improve the user’s browsing journey.
What are pixel tags?
Pixel tags are similar to cookies; they allow us to collect information about how visitors use our website. Pixel tags are often used across many websites. In some cases they can be malicious, however those used on our site will cause no harm to your devices.
Am I safe if my browser uses cookies?
Yes, it is safe to use cookies as they don’t do any harm to your computer. They are not programs; therefore they cannot bring any viruses to your computer. They can’t install malware programs or trojans on your computer. Typically they are small lookup tables, containing pairs of key-data values and nothing else.
Cookies used on our site
We use carefully selected tools from third party vendors such as Google, Microsoft & Meta to allow us to analyse the performance of the website, enhance our marketing activities and provide a better user experience.
The actual tools in use, and how they operate is constantly changing and evolving so it's not practical to list all the cookies in use at any given time, however, if you would like further information please email privacy@thecomparisonexpert.com
Google Analytics
Google Analytics is a web analytics service provided by Google which we use on our website. This tool allows us to analyse visitors’ activity on our website including Remarketing and Advertising Reporting Features. As part of this service, if a user has a Google account and has allowed Google to link their web and app browsing history so that they may receive personalised advertisements then Google may collect a Google identifier which allows them to identify the user’s Google account when they are using our website.
No personal identifiable information is held within Google Analytics by us. We use this tool to improve our service.
For further information or if you wish to opt out of Google Analytics Remarketing and Advertising Reporting Features please visit: https://tools.google.com/dlpage/gaoptout
Advertising
We have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit. The purpose of these cookies is “online advertising” (also known as “remarketing”), which is a means of showing you relevant products and services based on what you appear to be interested in. If you’d like to opt out of such advertising, please go to the Network Advertising Initiative website.
Managing Browser Cookie Settings
You have the right to block cookies. However, if you have blocked all or specific browser cookies, and you wish to make full use of the services on our website, you will need to enable your cookies.
Rather than blocking all cookies, you can choose to only block third-party cookies which will still allow our website to function as intended.
If you’d like to learn more about cookies in general and how to manage them, visit aboutcookies.org.
FAQs
How long will cookies stay on my device?
Session Cookies - are cookies that expire when your browser is closed or after you close down your online session.
Persistent/Permanent Cookies - are cookies that remain in operation after you have ended your session or closed your browser. These cookies remember your login details and password for easy access to a website. Under legislation these types of cookies need to be deleted after a six month period.
Do I need to accept cookies?
Our cookie policy outlines what cookies are, how they are used and why we use them on our website. By using our website you agree to our use of cookies, we would advise all our users to read our cookie policy. As mentioned above you can manage and/or block cookies but this may affect the operation and functionality of our service.
Do cookies on thecomparisonexpert store my personal information?
The cookies used on the TheComparisonExpert.com website do not contain any personal information about our users, the information a user places in our forms is stored in a secure and encrypted environment.
Do cookies affect my privacy and how you use my data?
Cookies do not affect user’s privacy or how we use their data, we would advise all our users to read our privacy policy for more information on how we use data.
Can I still use TheComparisonExpert.com if I block all cookies?
Unfortunately, if a user decides to block all cookies they may experience issues with our service as our website will not be able to function as intended meaning the user will not be able to use some of our services. In order to have the best experience on our website we recommend that user’s enable their cookies.
Can I contact you if I have any further questions?
Yes, if a user has any questions about our website or our use of cookies then they can contact us at privacy@thecomparisonexpert.com