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LV Car Insurance: A Trusted Choice for UK Drivers
LV= (Liverpool Victoria), one of the UK's most established insurance providers, offers a range of car insurance products designed to cater to the diverse needs of motorists. Known for its customer service excellence and comprehensive coverage options, LV= Car Insurance stands out as a reliable choice in the crowded insurance market. Here's an in-depth look at what LV= Car Insurance provides:
Coverage Options
LV= Car Insurance offers three primary levels of coverage to suit different needs and budgets:
- Comprehensive: This top-tier coverage includes protection for your vehicle, third-party liabilities, fire, theft, and damage from accidents. It also covers personal belongings, medical expenses, and provides a courtesy car while your vehicle is being repaired.
- Third Party, Fire and Theft: This plan covers third-party liabilities as well as fire damage and theft of your vehicle. It does not cover damage to your car from an accident where you are at fault.
- Third Party Only: The most basic level of cover, it meets the legal requirement for driving. It covers liability for injuries to others and damage to their property, but not to your own vehicle.
Benefits and Features
- No Claims Discount (NCD): LV= rewards careful drivers with a No Claims Discount, allowing significant savings on premiums for each claim-free year, with up to 75% off for multiple years of safe driving.
- Uninsured Driver Promise: If you're hit by an uninsured driver and it wasn’t your fault, LV= will cover the costs, maintaining your no claims discount and waiving your excess.
- 24/7 UK Claims Helpline: LV= provides a dedicated helpline to assist you with claims at any time of the day or night, ensuring prompt and efficient service.
- Optional Extras: Enhance your policy with add-ons like breakdown cover, motor legal protection, key cover, and extended personal accident coverage.
Customer Experience
LV= Car Insurance is widely recognized for its customer service, with high ratings and positive reviews across various platforms. The application and policy management processes are user-friendly, with options for online management and support available over the phone.
Financial Stability and Reputation
With a long history dating back to 1843, LV= has built a strong reputation for trustworthiness and financial stability. Customers can be assured that their claims will be handled efficiently and fairly, backed by the company’s robust financial health.
Competitive Pricing
LV= Car Insurance is competitively priced, offering various discounts and deals to help customers save on premiums. The No Claims Discount and optional extras allow policyholders to tailor their coverage to fit their budget and needs.
Conclusion
LV= Car Insurance offers a comprehensive suite of coverage options backed by exceptional customer service and financial strength. Whether you are looking for basic third-party cover or a full-featured comprehensive policy, LV= provides flexible and reliable solutions to meet your insurance needs.
Tips for Cheaper Insurance
Try to pay your premium upfront
Many insurers will charge interest if you opt to pay monthly. So, if you are able to, always look to pay for the year upfront to avoid this extra cost.
Don't buy unnecessary extras
You'll no doubt be offered a host of policy extras by your chosen insurer. Whilst some extras provide great value, don't pay extra for cover you won't use. Don't forget you can often save money with stand-alone breakdown cover.
Renew your policy in good time
It may seem counter intuitive, but research suggests insurers can offer discounts to customers who are organised and don't leave things until the last minute. People who leave renewing their insurance until the last minute could be disorganised and always in a rush, which could theoretically translate into riskier driving habits.
Don't auto-renew
It's always worth comparing prices every year to make sure you're getting the best possible deal. If you use our service we will send you a reminder next year to shop around.
How to Save £s on Car Insurance
In 3 simple steps, taking less than 2 minutes, you can search a wide range of some of the most trusted providers in the UK. You can also tailor the policy to ensure it covers you for what you need.
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Enter your personal information, name, address, occupation, etc – this tells the market who you are and where you live.
Provide your requirements

What are you looking to cover, the vehicle, who will drive it and how far will you drive. You can also select the level of cover – Comprehensive or Third Party, Fire and Theft? Do you want Protected No Claims Bonus or not?
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Review the results and tailor your cover – once the market has quoted your policy, you can amend cover to your own needs. Higher or lower excess? Legal Cover? Breakdown? This can all be amended before selecting your desired policy.